Free tool · BuildMeA Projects
What a Weak Online Reputation Costs You
No crystal ball here — just a transparent sum. You tell it how many people enquire, what a job is worth, and how much difference you think a stronger presence would make. It shows the gap. Every number is an assumption you can see and change.
These are illustrative estimates, not a guarantee. They're built entirely from the numbers you entered above — treat them as a rough sense of the opportunity, not a forecast.
Better reviews, a tidy Google Business Profile and a website that actually converts are how you close a gap like this. Start free with our Google Review QR Poster to make it effortless for happy customers to leave a review.
Do online reviews really affect sales?
Yes — for local businesses they're one of the biggest deciding factors. Most people read reviews before they call, and a stronger star rating with recent, plentiful reviews tends to win more of the clicks and enquiries you're already generating. This tool doesn't try to pin an exact figure on that; it just lets you turn your own estimate of the effect into a pound value you can see.
How much is a bad Google rating costing me?
Honestly, nobody can tell you an exact number — anyone who claims to is guessing with confidence. What this calculator does instead is transparent: it takes your enquiries, your average job value and the uplift you think a stronger reputation would bring, and multiplies them out. A weaker presence (few or no reviews, a sub-4.0 rating) usually means more headroom to recover, which is why the suggested uplift nudges higher — but the final assumption is always yours to set.
How do I get more reviews?
The single biggest lever is asking at the right moment — right after you've finished the job and the customer is happy — and making it a two-tap job rather than a chore. A review link sent by text, or a printed QR code on your counter, van or invoice, removes the friction. Our free Google Review QR Poster maker turns your review link into a printable poster in seconds. Keep the ask consistent and the reviews compound over time.
Does this tool store my details?
No. Everything you type stays in your browser — nothing is uploaded, saved or sent anywhere. There's no sign-up and no email gate. Refresh the page and it's all gone.
Please note: this tool gives a guide or estimate only. It may not be 100% accurate and is not professional advice — always check the figures before you rely on them. The figures here are illustrative estimates driven entirely by the assumptions you set — they are not a guarantee, forecast or measurement of your business. Everything you type stays in your browser; nothing is uploaded, saved or sent anywhere.
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