Contact
Change theme

Trade Digital Marketing

Google Business Profile Optimisation

Get found on Google Maps: rank higher and win customers before competitors do.

Optimise My Profile Call Me: 07414 709509

The Problem

Most tradespeople have a half-completed Google Business Profile that costs them map pack rankings every day. Missing categories, zero photos, and no review strategy means your competitor, who bothered, takes the call.

What I Do

I build and maintain GBP profiles that rank. The right categories, compelling photos, keyword-rich service descriptions, and a simple review-generation system that keeps your profile climbing without any effort from you.

What We Can Include

  • Complete profile setup and verification
  • Category optimisation for local map pack
  • Photo strategy: before/after, team, work in progress
  • Service list build-out with keyword-rich descriptions
  • Review generation system (WhatsApp/SMS short link)
  • Q&A section pre-populated with common customer questions
  • Monthly posting cadence (GBP posts)
  • Primary and secondary category research per trade
  • Business name, address and phone consistency check
  • Service area mapping across target postcodes
  • Opening hours, holiday and special hours setup
  • Attributes and accessibility tags configured
  • Products section populated where relevant
  • Booking link or quote form integration
  • Competitor map-pack benchmarking
  • Geotagged photo uploads from real jobs
  • Insights and search-query tracking setup
  • Negative review response protocol and templates
  • Messaging feature setup and auto-reply
  • Utility posts: offers, updates and events planned
  • Ongoing profile health checks and flagging

How It Works

  1. Free Profile Audit

    I review your current GBP, map pack position, and review count against your top 3 competitors.

  2. Profile Optimisation

    Category selection, services list, description, photos, and Q&A fully built out with keyword-rich content.

  3. Review System Setup

    A simple WhatsApp or SMS short-link so every completed job can become a review request in one tap.

  4. Ongoing GBP Posts

    Monthly GBP posts keep your profile active: a key ranking signal Google looks for.

  5. Monthly Report

    Profile views, search queries, direction requests; you see exactly what's moving month on month.

Common Questions

What's the difference between GBP and my website?

GBP is what shows in Maps, often the first thing customers see before they ever visit your website.

How do I get professional photos?

I advise on photo strategy and can recommend a local photographer if you don't have usable images yet.

How do I get more Google reviews?

Simple review-request link sent after each job: one tap for the customer, takes under 30 seconds.

How long until I appear higher on Maps?

4–8 weeks with a fully optimised profile and review strategy in place.

I can't claim my profile, can you help?

Yes, I handle claim and verification regularly, including postcard and video verification routes.

What if I work across multiple service areas?

GBP supports service-area businesses without a public address; no problem for mobile tradespeople.

Can you handle review responses for me?

Yes, responding to reviews is part of the ongoing retainer.

Do I need a physical address to use GBP?

No, service-area businesses are fully supported.

What categories should my profile use?

Category selection is the single most powerful GBP ranking factor: I research the optimal primary and secondary categories for your specific trade.

Investment

GBP optimisation can be a one-off project or an ongoing monthly retainer; it depends on how competitive your local area is. Let's start with a free audit.

Optimise My Profile

How Many Leads Is Your Website Losing You?

Most trades websites quietly leak leads every week: slow load, buried phone number, missing local pages. Answer 10 quick questions and I'll show you exactly where yours is bleeding, how many enquiries it could be costing you each month, and the three fixes that would make the biggest difference.

Take the 60-Second MOT Free Site Audit →

Who do I help?

Pick your trade: I'll show you exactly how GBP Optimisation works for your business and where you're based.

Bathroom Fitters Bathroom photos plus KBSA credentials make you the obvious shortlist pick on Google Maps. See how it works Beauticians Photos of your treatment room, qualifications and reviews put you ahead of social-only rivals. See how it works Builders An FMB-badged profile with project photos and reviews wins searches your competitors miss. See how it works Carpenters Affluent renovators find you on Maps: load it with your best joinery and testimonials. See how it works Damp Proofing Specialists PCA membership plus before/after damp-treatment photos turns panic into a survey booking. See how it works Electricians Win 5pm-Friday emergency searches with NICEIC badge and response time visible on your profile. See how it works EV Charger Installers Be the local OZEV-approved name new EV owners pick over national chain installers. See how it works Extension Builders Reviews and planning success photos shortlist you over competitors with bare profiles. See how it works Flooring Contractors CFA-credentialed profile with project photos beats the dated competitor listings on Maps. See how it works Gas Engineers January boiler breakdowns search you on a phone; your Gas Safe-badged profile is the difference. See how it works Hairdressers A profile with real photos and a booking button fills your chair with new faces from Maps. See how it works Handymen TrustMark and review ratings on Maps make you the pick, not the 'maybe' they scrolled past. See how it works HVAC Engineers F-Gas badge plus reviews about reliability is what facilities managers shortlist on Google. See how it works Kitchen Fitters A profile packed with stunning kitchen photos beats less polished competitors on visibility. See how it works Landlords Tenants searching for direct lets find you: most landlords have no Google presence at all. See how it works Landscapers An APL-credentialed profile with seasonal availability beats incomplete competitor listings. See how it works Letting Agents Map pack with fee summary and reviews puts you in front of both landlord and tenant searches. See how it works Nail Technicians Photos, accurate hours and reviews on Maps put you ahead of nail techs hidden on Instagram. See how it works Painters & Decorators Profile photos of completed transformations beat any 'painter near me' rival without images. See how it works Personal Trainers A profile with specialisms and testimonials makes you findable to people actively searching. See how it works Plasterers TrustMark badge plus finish photos beats 'plasterer with a number' competitors on Maps. See how it works Plumbers Plumbers live or die on Google Maps: get found first when boilers break and pipes burst. See how it works Roofers Pack your profile with repair photos and fast response times: that's how emergencies get won. See how it works Solar Panel Installers An MCS-badged profile with system photos wins 'solar installer near me' visibility. See how it works Tilers Photos and reviews on Google make you the trusted pick when comparison-shopping is fiercest. See how it works Tree Surgeons AA, ISA and response time visible on your profile gets you onto council shortlists fast. See how it works Window & Door Installers FENSA plus CERTASS credentials and project photos make you the obvious certified pick on Maps. See how it works Yoga Instructors Class styles, location and credentials on your profile make booking with you immediate and easy. See how it works My trade isn't listed Don't see your trade? Get in touch. I work with businesses of all kinds. Get in touch

Ready to Get Started?

Pick the channel that suits you: WhatsApp for a quick chat, phone for a straight conversation, or email if you prefer.

WhatsApp Me 07414 709509 Send a Message