Rated 5 out of 5 stars
“BuildMeA helped build my website for my drone services business: the SEO work for lead-gen they actioned got me a lot more business which is amazing!”
Specialist Service
Checkatrade & Trade Profile Optimisation
Get more leads from the directories you're already paying for, with an optimised profile that ranks and converts.
The Problem
You're paying Checkatrade or Rated People every month and wondering if it's worth it. Your profile is half-complete, you have fewer reviews than competitors, and enquiry volume is disappointing. You're not sure what to change.
What I Do
I audit your profile against the top-ranking competitors in your trade and location, rewrite your copy, implement a review generation strategy, and optimise every ranking factor, so your subscription actually pays for itself.
What We Can Include
- Current profile audit against top-ranking competitors
- Profile copy rewrite: headline, description, specialisms
- Photo and portfolio upload strategy
- Review generation campaign for Checkatrade
- Badge and accreditation optimisation
- Response rate improvement strategy
- Profile consistency across Rated People and MyBuilder
- Keyword research for your trade and locality
- Specialism and sub-trade selection review
- Service-area postcode configuration
- Insurance and qualification document upload
- Before/after photo set with descriptions
- Video profile clip where accepted
- Past-customer review re-engagement campaign
- Negative review response and mitigation plan
- Lead-response protocol to boost conversion
- Profile health check across other directories
- NAP consistency across Google, Bing, Checkatrade
- Quarterly competitor benchmark report
- Integration with your CRM for lead flow
- Playbook so your team can maintain the profile
How It Works
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Competitor Audit
I analyse the top 5 profiles in your trade and location: review volume, copy quality, photo strategy, and accreditations.
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Profile Rewrite
Headline, description, and specialisms rewritten with keyword-relevant copy that highlights your strengths.
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Review Campaign
A structured plan to get your first or next batch of Checkatrade reviews from past customers.
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Optimisation Go-Live
All changes implemented and profile completed. Platform consistency check across Rated People and MyBuilder.
Common Questions
Does my Checkatrade profile ranking actually matter?
Yes, profiles are ordered by relevance and review score. A fully optimised profile with strong reviews gets significantly more impressions and clicks.
Is it worth being on Checkatrade AND Rated People?
Generally yes, they serve different customer segments. I'll advise on where your trade gets the best ROI.
Can you write my profile description?
Yes, profile copy is included. Keyword-relevant descriptions that highlight your accreditations outperform generic 'been trading 15 years' copy.
How quickly can optimisation improve my leads?
Copy changes take effect immediately. Review-driven ranking improvements typically show within 4–6 weeks.
Is Checkatrade worth the subscription cost?
Depends on your trade, location, and how well your profile converts. I'll show you the numbers so you can make an informed decision.
Can you help me generate more Checkatrade reviews?
Yes, a post-job WhatsApp link sent at the right moment dramatically increases review completion rates.
What if I have some negative reviews?
I advise on professional response copy and how subsequent positive reviews dilute the impact. You can't remove genuine negatives, but you can manage them.
Does profile optimisation help my Google presence?
Partially: Checkatrade profiles sometimes appear in Google results for your trade + location, providing a local SEO citation signal.
Should I be on TrustATrader or MyBuilder too?
Depends on your trade. I'll tell you where your specific category gets the most verified leads in your area.
What if I have no reviews yet?
We build a review generation campaign as the first priority. Starting from zero is common and entirely fixable.
What clients say
5.0 from 10 Google reviews
Rated 5 out of 5 stars
“Really easy to work with, very responsive and open to being challenged during the creation of our site. Already seen an improvement in engagement and traffic.”
Rated 5 out of 5 stars
“He didn't just build my website, he transformed the way my company operates. His insights helped me maximise my potential, and his support has been invaluable.”
Investment
Profile optimisation is a one-off fixed fee. Results vary by trade and location; I'll audit your current profile and competitors' profiles before you decide.
Ready to Get Started?
Pick the channel that suits you: WhatsApp for a quick chat, phone for a straight conversation, or email if you prefer.