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Trade Digital Marketing

Google Ads Management

Get to the top of Google instantly with professionally managed pay-per-click campaigns tuned to your trade and service area.

Run My Google Ads Call Me: 07414 709509

The Problem

Your diary has gaps while your competitors appear at the top of Google, because they're running ads and you're not. Or you tried ads once, lost money fast, and swore them off.

What I Do

Properly managed Google Ads campaigns with call tracking, negative keywords, and tight geographic targeting. Every pound of ad spend is accounted for, every lead is attributed, and we kill what's not working before it eats your budget.

What We Can Include

  • Keyword research with a negative keyword list
  • Campaign and ad copy setup with multiple variants
  • Geographic targeting tuned to your service area
  • Conversion tracking on calls and forms
  • Landing page advice (or build where needed)
  • Monthly performance report with cost-per-lead figures
  • Ongoing optimisation: pause losers, scale winners
  • Search, Performance Max and Local campaigns where relevant
  • Competitor ad-copy and extension audit
  • Ad extensions: sitelinks, callouts, calls, location
  • Device and schedule bid adjustments
  • Audience signals and remarketing lists
  • Google Tag Manager and GA4 event setup
  • Call tracking with dynamic number insertion
  • Budget pacing and daily spend guardrails
  • A/B tests on headlines and descriptions
  • Quality Score review and improvements
  • Landing page conversion-rate optimisation
  • Disapproval and policy monitoring
  • Attribution model review and iteration
  • Month-to-month management, no lock-in

How It Works

  1. Strategy & Research

    Keyword research, competitor audit, and budget recommendation based on your trade and area.

  2. Campaign Build

    Ad copy, landing page review, conversion tracking, and negative keyword list, all configured before a penny is spent.

  3. Launch & Calibrate

    First 30 days are about gathering data and finding what converts. Daily monitoring, weekly tweaks.

  4. Optimise & Report

    Monthly report with leads, cost-per-lead, and recommendations. Losers get killed, winners get scaled.

Common Questions

How much should I spend on Google Ads?

Most local trades see results from £300–£800/month ad spend. Less than that and the data is too thin to optimise from.

How quickly will I get leads from ads?

Typically within the first week; ads are immediate unlike SEO. The first month is calibration; by month two you'll have a clear cost-per-lead.

What's the difference between Google Ads and Local Services Ads?

Google Ads shows across search and display, you pay per click. LSAs show only for local service keywords with the Google Guarantee badge, and you pay per lead.

Do I need a website to run Google Ads?

Yes, a dedicated landing page (not just your homepage) dramatically improves conversion rate and lowers cost-per-click.

Can you write the ads as well as manage them?

Yes, ad copy is included. I write 3 variants per ad group and rotate to find what converts best.

How do I know the ads are actually working?

Call tracking and form conversion tracking from day one. Every lead is attributed to the campaign and keyword that generated it.

What if I'm not happy with the results after 90 days?

Month-to-month management, no long contracts. If the numbers aren't there after 90 days, I'll tell you honestly and you can stop.

Can you target specific postcodes or areas?

Yes, radius targeting and postcode exclusions so your budget only goes to your actual service area.

Will ads work alongside my SEO?

Yes, ads fill the gap while organic SEO matures. Many clients run both and gradually reduce ad spend as organic traffic builds.

Investment

Management fee from £300/month, on top of ad spend (most trades start at £300–£800/month spend). Month-to-month, no long-term contracts. Free strategy session.

Run My Google Ads

How Many Leads Is Your Website Losing You?

Most trades websites quietly leak leads every week: slow load, buried phone number, missing local pages. Answer 10 quick questions and I'll show you exactly where yours is bleeding, how many enquiries it could be costing you each month, and the three fixes that would make the biggest difference.

Take the 60-Second MOT Free Site Audit →

Who do I help?

Pick your trade: I'll show you exactly how Google Ads works for your business and where you're based.

Bathroom Fitters Retarget gallery browsers and convert the bathroom researcher who needed one more nudge. See how it works Beauticians 'Lash extensions Brighton', 'brow lamination Hove' ads win clients who haven't met their regular yet. See how it works Builders Reach homeowners researching extensions and lofts at the moment they start collecting quotes. See how it works Carpenters Segment ads by job size: small repairs and bespoke commissions both fill your pipeline. See how it works Damp Proofing Specialists High-urgency, high-intent searches: PCA-accredited ad copy converts at strong rates. See how it works Electricians Run emergency and planned-work campaigns side by side: capture both the panic and the plan. See how it works EV Charger Installers Low-competition search category: Google Ads put you in front of brand-new EV owners on day one. See how it works Extension Builders A free-consultation landing page with planning success stories starts the conversation early. See how it works Flooring Contractors Capture quote-collecting flooring searches with a landing page that shows real installation work. See how it works Gas Engineers One booked boiler replacement covers weeks of ad spend: Google Guarantee plus Ads dominates the page. See how it works Hairdressers 'Balayage Brighton' and 'hair colourist Hove' ads win new-client acquisition while organic builds. See how it works Handymen Same-week availability ads with tight local targeting beat slower competitors on convenience. See how it works HVAC Engineers Run emergency and planned-install campaigns side-by-side: capture call-extension panics and quotes. See how it works Kitchen Fitters Capture kitchen-fitter searches at decision time and retarget gallery browsers who didn't enquire. See how it works Landlords Property-management ads target landlords searching for portfolio services at the point of need. See how it works Landscapers Surge ad spend during spring and summer booking season: capture customers at peak motivation. See how it works Letting Agents Dominate the top of 'letting agent near me' while your SEO catches up: fee plus void copy converts. See how it works Nail Technicians 'Gel nails Brighton' and 'nail extensions Hove' ads with retargeting catch portfolio browsers. See how it works Painters & Decorators Surge spend in spring and autumn peaks; pull back in quiet months: budget follows your pipeline. See how it works Personal Trainers Surge ad spend in January and post-holiday: Google Ads catch peak-motivation enquiries. See how it works Plasterers Low-CPC, high-intent local searches keep your diary filled between bigger jobs. See how it works Plumbers Target emergency searches with call tracking: every pound of ad spend turns into a ringing phone. See how it works Roofers Run separate emergency and planned campaigns: catch the panic call and the long-term re-roof. See how it works Solar Panel Installers Average install ticket means even a 5% close rate on paid leads pays back fast. See how it works Tilers A gallery landing page on a 'tiler near me' ad converts quote-stage browsers into booked jobs. See how it works Tree Surgeons Surge ad spend during storm seasons: NPTC credentials in copy build instant trust. See how it works Window & Door Installers Strong-intent UPVC and double-glazing searches convert clicks into booked surveys with the right page. See how it works Yoga Instructors 'Vinyasa Brighton' and 'Yin yoga Hove' ads fill classes while your organic ranking grows. See how it works My trade isn't listed Don't see your trade? Get in touch. I work with businesses of all kinds. Get in touch

Ready to Get Started?

Pick the channel that suits you: WhatsApp for a quick chat, phone for a straight conversation, or email if you prefer.

WhatsApp Me 07414 709509 Send a Message