Lead Generation for Trades

The Problem

You've got a website that looks fine but the phone never rings, and you have no predictable way of getting new customers, just hoping word-of-mouth fills next week's diary.

What I Do

A complete lead generation system: a high-converting website, targeted local SEO, Google Business Profile optimisation, and automated email follow-ups so no enquiry ever goes unanswered. A reliable stream of new business, not feast-or-famine.

What We Can Include

Conversion-optimised website pages (or audit of existing)
Local SEO setup: keyword research, on-page, schema, citations
Google Business Profile fully optimised
Lead magnet and email follow-up funnel
Google Analytics and Search Console setup
Conversion tracking on calls and forms
Monthly performance report
Hyper-local landing pages per service town
On-page keyword mapping across the site
Technical SEO: sitemap, robots, schema, redirects
Core Web Vitals and page-speed tuning
Local citations and directory consistency
Review generation flow to feed Google trust signals
Call tracking with dynamic number insertion
Competitor keyword and backlink gap analysis
Blog content calendar for long-tail search
Email follow-up sequences for new enquiries
Abandoned-form recovery where supported
Retargeting pixel setup for Google and Meta
Lead scoring and pipeline handover to your CRM
Ongoing optimisation based on what's converting

How It Works

Audit & Strategy
I review your current site, GBP, and top 3 competitors. You get a clear written plan of what to fix first for the biggest impact.
Foundation Build
Website conversion fixes, GBP optimisation, lead magnet, and email funnel, set up to capture leads from day one.
SEO & Content
Local SEO, content rollout, and ongoing optimisation, typically 3–6 months for SEO momentum, with paid ads filling the gap if needed.
Measure & Iterate
Monthly report on calls, forms, and rankings. We adjust based on what's actually generating leads in your area.

Common Questions

How quickly will I start getting leads?

Realistically, SEO takes 3–6 months to build momentum. In the meantime, I set up your Google Business Profile and a contact funnel so you start capturing leads from day one.

What's included in a lead generation system?

Your website, local SEO, Google Business Profile optimisation, and an automated email follow-up sequence so no enquiry ever goes unanswered.

What if my local area is very competitive?

Competition validates demand. I use hyper-local targeting and long-tail keywords to get you seen by the right customers, even in busy markets.

How do I know if it's working?

I set up Google Analytics, Search Console, and call tracking so you can see exactly how many people visit, where they come from, and what they do.

What's the difference between lead generation and just running ads?

Ads stop the moment you stop paying. Lead generation builds organic sources (SEO, GBP, content) that keep producing enquiries long-term.

Do I need a big budget to make this work?

No. Most of what generates leads for a local trade is technical setup and content that you only pay for once. Ongoing ad spend is optional.

Can you guarantee a specific number of leads?

Anyone who guarantees a number is lying: it depends on your trade, area, and competitors. What I guarantee is a measurable setup so you know what's working within 90 days.

Can I keep my existing website?

Often yes, I'll audit it and fix conversion issues rather than rebuild from scratch if the bones are good. If it's beyond saving, I'll tell you straight.

Investment

Lead generation is typically a setup fee plus a monthly retainer (most trades sit between £300–£800/month). I scope it to your area's competitiveness and your growth targets: free strategy call to start.

Start Generating Leads

Who do I help?

Pick your trade: I'll show you exactly how Lead Generation works for your business and where you're based.

Bathroom Fitters Drip design inspiration and timeline guides while bathroom buyers are weighing five quotes. See how it works Beauticians Repeat-purchase clients are gold: capture, remind and re-engage on autopilot. See how it works Builders Capture early-stage extension and renovation enquiries, then nurture them until they're ready to sign. See how it works Carpenters Capture 'bespoke fitted furniture Sussex' searches 24/7, even mid-install on site. See how it works Damp Proofing Specialists Damp customers act within days of finding the issue: be the first they reach, not the third. See how it works Electricians Capture both panicked 9pm callouts and planned rewires before they get lost in phone-tag chaos. See how it works EV Charger Installers EV-charger searchers are warm: capture their details, send a grant summary, close the sale. See how it works Extension Builders Catch early-stage 'loft conversion' and 'rear extension' searches months before they call. See how it works Flooring Contractors Catch high-intent 'hardwood flooring contractor' searches even while you're laying boards. See how it works Gas Engineers Capture annual-service bookings and 3am no-heating panics in the same automated pipeline. See how it works Hairdressers Online booking, review integration and reminders keep your chair full without phone-tag. See how it works Handymen Capture 'reliable handyman' searches 24/7: leads keep arriving even while you're on a job. See how it works HVAC Engineers Capture both emergency aircon repairs and planned-maintenance enquiries in one automated pipeline. See how it works Kitchen Fitters Capture researchers early and nurture them with portfolio drips until they're ready to book. See how it works Landlords Qualify applicants through a structured form before you spend time on the phone. See how it works Landscapers Capture spring-planning enquiries through winter and book solid before season starts. See how it works Letting Agents Capture landlord-instruction enquiries automatically: pipeline grows beyond cold calls and luck. See how it works Nail Technicians Auto-remind 2-3 weekly gel/acrylic clients and re-engage lapsed ones: books stay full. See how it works Painters & Decorators Auto-reply with portfolio links and pricing guides: close jobs slow rivals lose every day. See how it works Personal Trainers PT churn is real: keep the new-client pipeline flowing automatically between referrals. See how it works Plasterers Catch direct-to-public and subcontract searches 24/7: high-quality plasterers are in demand. See how it works Plumbers Capture emergency boiler and burst-pipe enquiries 24/7, even when you're elbow-deep in another job. See how it works Roofers Catch storm-damage enquiries 24/7: the first responder usually wins the job. See how it works Solar Panel Installers Long-cycle solar buyers need months of nurture: automated follow-ups keep you top of mind. See how it works Tilers Catch every renovation-season tiling search 24/7: the trade is severely underserved online. See how it works Tree Surgeons Capture both planned council/estate maintenance and storm-driven 24/7 emergencies in one pipe. See how it works Window & Door Installers Capture 'FENSA approved double glazing' searches even when you're mid-install across town. See how it works Yoga Instructors Capture 'yoga near me' searches, send class reminders, re-engage lapsed students automatically. See how it works My trade isn't listed Don't see your trade? Get in touch. I work with businesses of all kinds. Get in touch

Ready to Get Started?

Pick the channel that suits you: WhatsApp for a quick chat, phone for a straight conversation, or email if you prefer.

WhatsApp Me 07414 709509 Send a Message