Local Services Ads (Google Guaranteed)

The Problem

You're paying for ad clicks that never turn into calls, while the Google Guaranteed badge goes to competitors who look instantly more trustworthy at the top of search results.

What I Do

Complete LSA setup including the Google verification process, background check coordination, and budget configuration, so you appear above regular ads with the Google Guarantee badge and pay only per qualified lead.

What We Can Include

LSA account setup and Google verification
Background check coordination including trade licences
Service area and job type configuration
Lead cap and budget configuration
Lead dispute process documentation
Optional ongoing budget and dispute management
Integration with your call answering process
Insurance, liability and licence document upload
Google Guarantee badge activation
Eligibility review for your specific trade
Business and identity verification support
Review-count strategy to improve LSA ranking
Photos and service description optimisation
Weekly lead-cost and quality monitoring
Bad-lead dispute submissions on your behalf
Hours and availability tuning to lead demand
Bid strategy: maximise leads vs target cost
Service add and remove as your focus changes
Pause and reactivation handling around holidays
Quarterly competitor LSA benchmark
Handover docs so you can manage it yourself if preferred

How It Works

Eligibility Check
I confirm your trade qualifies and review what documents you'll need for verification (trade licence, insurance, business registration).
Setup & Verification
Account setup, services and area configured, background check submitted. I chase Google if it stalls.
Launch & Calibrate
Initial lead cap and budget set conservatively. We review weekly for the first month to find the right cost-per-lead level.
Manage & Dispute
Optional ongoing management: monitoring budget, disputing bad leads, and adjusting bids so you're not overpaying.

Common Questions

What is the Google Guarantee badge?

A green badge next to your business name in Google search showing Google has verified your business. Dramatically increases click-through rate and builds instant trust.

Which trades qualify for Local Services Ads?

Plumbers, electricians, builders, roofers, painters, HVAC engineers, and others. Eligibility varies by trade; I'll confirm before we start.

How is LSA different from Google Ads?

LSAs show above regular ads, you pay per qualified lead (not per click), and you can dispute leads that weren't genuine.

What does the Google background check involve?

Identity, business registration, and sometimes professional licence (e.g. Gas Safe). I guide you through the whole process.

How much do I pay per lead?

Typically £15–£40 per verified lead depending on your trade and location. You can dispute leads that weren't a genuine match.

Can I dispute leads I didn't want?

Yes, Google allows you to dispute leads outside your area or scope. I include the dispute process in the handover.

How long does the verification process take?

1–3 weeks depending on how quickly Google processes your background check documents. I manage the process and chase if it stalls.

Does this replace Google Ads?

No, they're complementary. Running both covers more of the search results page and different customer journeys.

What if I'm already on Checkatrade, is LSA worth it too?

Yes. LSA serves active Google searchers, Checkatrade serves directory browsers. Different intents, both deliver ROI for the right trades.

Can you manage my LSA budget and lead disputes for me?

Yes: optional monthly management covers budget monitoring and lead dispute handling so you're not overpaying for poor-quality leads.

Investment

Setup fee from £400 covers verification, background check coordination, and configuration. Optional monthly management (£199/month) handles budget and lead disputes. Lead costs typically £15–£40/lead depending on trade.

Set Up My LSA Profile

Who do I help?

Pick your trade: I'll show you exactly how Google Guaranteed works for your business and where you're based.

Bathroom Fitters Convert bathroom research into signed jobs. See how it works Builders Showcase finished builds and land bigger projects. See how it works Carpenters Display bespoke joinery that wins custom work. See how it works Electricians Rank locally so nearby jobs land in your inbox. See how it works Extension Builders Turn extension research into signed projects. See how it works Gas Engineers Book safer, better-paid boiler and heating work. See how it works Handymen Be the first handyman they call in town. See how it works HVAC Engineers Capture commercial heating and aircon leads. See how it works Painters & Decorators Show off finish quality and book premium work. See how it works Plumbers Win emergency callouts before competitors wake up. See how it works Roofers Win high-value roof contracts with a credible site. See how it works Window & Door Installers FENSA-ready site that closes glazing jobs. See how it works My trade isn't listed Don't see your trade? Get in touch. I work with businesses of all kinds. Get in touch

Ready to Get Started?

Pick the channel that suits you: WhatsApp for a quick chat, phone for a straight conversation, or email if you prefer.

WhatsApp Me 07414 709509 Send a Message