Trade Digital Marketing
Website Redesign
Modernise your dated website without losing your Google rankings: a clean, fast, mobile-first rebuild done properly.
The Problem
You're embarrassed by an old, dated website that no longer represents the quality of your business, but you're terrified of losing your Google rankings or breaking your email if you change anything.
What I Do
A complete website overhaul on a staging site while your current one stays live. I migrate your content, redirect your URLs properly, and switch over with zero downtime; you get a modern site that loads fast and looks credible without losing a single ranking.
What We Can Include
- Full visual and technical rebuild on staging
- Content migration from existing site
- URL mapping and 301 redirects that preserve SEO
- Mobile-first responsive design
- Page-speed and Core Web Vitals optimisation
- Modern hosting setup with SSL
- Zero-downtime cutover and post-launch monitoring
- Existing content audit: keep, rewrite or retire
- Information architecture and sitemap rework
- Fresh copywriting where existing pages are thin
- Brand refresh applied across the new site
- Updated photo and video assets integrated
- Accessibility and WCAG basics baked in
- Schema.org structured data added site-wide
- Internal linking rebuilt around target keywords
- Google Analytics and Search Console re-linked
- Open Graph and social preview images refreshed
- Email DNS records checked so nothing breaks
- Post-migration crawl and broken-link sweep
- Search Console reindex request and monitoring
- Walkthrough so you can manage it confidently
How It Works
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Audit & Strategy
I review your current site for content, SEO equity, and what's worth keeping. You get a written plan covering URL structure, design direction, and migration approach.
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Build on Staging
Your old site stays live and getting customers while I build the new one on a private staging URL. You review and feedback throughout.
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Launch & Redirects
Cutover happens on a quiet evening. All redirects in place, search console resubmitted, monitoring active for any issues.
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Post-Launch Care
30 days of monitoring and tweaks included. SEO performance tracked weekly so any ranking dip gets addressed immediately.
Common Questions
Will I lose my Google rankings during a redesign?
Not if it's done properly. I migrate all your existing URLs, set up redirects where needed, and keep your SEO foundations intact throughout.
Will my old website stay live while you redesign?
Yes, I build the new site on a staging area while your current site stays online. We only switch over once you've approved everything.
Can you keep my existing content?
Yes, all your existing text, photos, and testimonials can be migrated and re-presented in the new design. Nothing is lost.
My website was built by someone else, can you still redesign it?
Yes. I work with WordPress, Wix, Squarespace, and hand-coded sites. I'll assess what you have and advise the best approach.
How do I know if my website actually needs a redesign?
Painful on mobile, takes more than 3 seconds to load, looks like 2015, or you avoid sending people the link: any of those, and a redesign pays for itself.
Will a redesign affect my email or domain?
No. Email, domain name, and any existing addresses stay exactly as they are. The redesign only affects the website files and design.
Can you make my site much faster as part of the redesign?
Yes, speed is baked in. Modern hosting, optimised images, lean code. Most rebuilds go from 6+ second load times down to under 2 seconds.
How long does a redesign take?
2–6 weeks depending on page count and content migration. I give you a firm timeline at proposal stage.
Investment
Redesigns vary depending on page count, content migration, and feature complexity. Most trades land between £1.5k and £4k. Free site audit to scope it properly.
Who do I help?
Pick your trade: I'll show you exactly how Website Redesign works for your business and where you're based.
Ready to Get Started?
Pick the channel that suits you: WhatsApp for a quick chat, phone for a straight conversation, or email if you prefer.